Sine-Ethel Business Group PLC (ስነ ኢትኤል) is an Ethiopian diversified business company headquartered in bole, AlemneshPlaza, Addis Ababa, Ethiopia, engaged in import, export, wholesale and retail trade, technology, computers and electronics, automotive spare parts, and Ethiopian food and agricultural products.
The company was established with the vision of building a strong Ethiopian business group that connects technology, trade, production, agriculture, and international markets. Through our dedicated divisions—Ethel Tech and Betemena (ቤተ መና)—we are transforming local commerce. Ethel Tech drives Ethiopia's digital future by importing and distributing computers, electronics, office equipment, and automotive spare parts, while Betemena sources, processes, and exports premium Ethiopian food and agricultural products, sharing the true taste of our heritage with the global market.
To provide reliable technology, electronics, automotive spare parts, and other legally permitted commercial products through efficient import, nationwide wholesale distribution, and retail trade, while developing competitive Ethiopian food and agricultural products for domestic and international markets.
To become one of Ethiopia's leading diversified business groups in technology, import and export, wholesale and retail trade, automotive spare parts, agro-processing, and Ethiopian food products, with a strong and sustainable presence in domestic and international markets.
The dedicated minds driving Sine-Ethel's success across
the technology and export sectors.
At Sine-Ethel, our growth is guided by a strict set of principles that ensure excellence across our technology, trade, and culinary export businesses.
We conduct business honestly, transparently, and responsibly.
We believe quality is the foundation of a sustainable business.
We serve both wholesale and retail customers according to their needs.
We seek better technology, processes, products, and business solutions.
We aim to be a dependable partner for customers and suppliers.
We believe Ethiopian resources, products, and skills can compete globally when properly developed.
We pursue sustainable growth through investment, partnerships, production, distribution, and market expansion.
We seek to create economic value for customers, employees, partners, and the wider community.
